Postgraduate Publishing studies at Edinburgh Napier University. INDUSTRY APPROVED Publishing courses (accredited by the Professional Publishers Association and Creative Skillset). MSc Publishing was the first Publishing programme in the UK to be approved by the Professional Publishers Association. It is one of only two UK courses to be accredited by Creative Skillset. MSc Magazine Publishing is the only course of its kind in Scotland.
Linzi and myself have created the new blog feature; Ask an Author.
This week, for our very first mini-interview, we trekked to the west coast to pay the culinary legends, The Hairy Bikers, a visit. The hirsute duo have just released their new cookbook The Food Tour of Britainwhich was published by Orionthis week. While they were appearing at the good food show in Glasgow they took time out of their busy schedule to answer our little question and sign a copy of their book.
Summer placements and internships have been on my mind for a good few months! I’ve come up with a list of the best websites to get information and help on applying for internships and placements within the UK. (Hope this can shed some light on difficult decisions!)
Most budding publishers aren’t likely to be set loose on Dan Brown’s latest title or even a new outing into the proper usage ot Engerlish by Lynne Truss; more likely we’ll be looking at finding revenue and accolade elsewhere, helping out with the slush pile or checking potential in titles out of copyright.
Here at Edinburgh Napier we publishing students are happily engaged in breathing life into classics from the Scots canon. Recent years have seen us reinvigorating titles such as Conan Doyle’s The Hound of the Baskervilles. Soon to be released is John Buchan’s The 39 Steps and The Private Memoirs and Confessions of Justified Sinner by James Hogg.
In the wider world of publishing, the backlist and long tail are where revenue can be raised with less effort than bringing a new title to publication (an interesting analysis of the publishing long tail can be found here) .
Recently Puffin won marketing plaudits with a campaign to celebrate the 40th year in print of The Very Hungry Caterpillar by Eric Carle, the world-wide sales of which exceed 29 million copies and must represent a significant income stream for the publishers. It must come as no surprise that many of the reported best selling titles are of significant age, their are many other titles whose long selling ability have meant their constant re-edition has provided income and reading pleasure without troubling the legendary best sellers.
It transpires that the title that brought the publishing industry into being (in Western tradition), the Bible, is now being released in a new format. The Glo Bible is evidence that even the oldest of titles can be brought up to date and made more relevant for a contemporary readership.
In other biblical publishing news the electronic delivery of content has fused with another internet meme to give the LOLcat bible to the world – who’d a thunk it?
The point is that authors write and create, publishers (obviously) publish and many of these titles see all this work disappear in a matter of years if not months. With careful thought to relevance, updating and repackaging some of these titles can go on to enjoy a second, third and more-th incarnation, bringing reading pleasure to a wider audience and creating income, brand and reputation to publishers old and new.
I found an interesting interview with Andrew Savikas at Frankfurt Book Fair.
(from O’Reilly website)
Tom Tivnan: First on TOC, why was it important to be here at FBF, will you come next year and are there any plans for any rolling TOC out further afield,to the London Book Fair, for example?
Andrew Savikas: More than half of the people buying our digital books are from outside the States. Digital — and in particular, mobile — publishing is a global market, and that means acknowledging that many of the geographical barriers around physical markets simply don’t apply anymore. Because our customers (and our competitors) are as likely to come from outside our borders as within, it made sense to try and bring the message of TOC to a broader audience. The Frankfurt Book Fair shares our view, and has been a great partner in bringing this event to a European audience. I’d love to be able to bring this message and this event to other parts of the world, and we’ll use what we learn from the Frankfurt version to plan next steps.