Postgraduate Publishing studies at Edinburgh Napier University. INDUSTRY APPROVED Publishing degrees (accredited by the Professional Publishers Association and Creative Skillset). MSc Publishing was the first Publishing programme in the UK to be accredited by the Professional Publishers Association (PPA). It is now accredited by Creative Skillset (only one of two courses to hold this award). MSc Magazine Publishing is the only course of its kind in Scotland and is the only publishing course in the UK to be accredited by the PPA. The PPA is the lead body for best practice in training, development and people management for the magazine and business media industry.
Last week I had the opportunity to fly back home to Germany as part of an exchange of our publishing course at Edinburgh Napier University and the Mainz University. Early this year I already had the chance to meet some of the Mainz students while they were visiting our University. It was great to see them again and get to know each other better.
We arrived late at night on the 1st of May and started on the 2nd of May with a day at the Mainz University. We got the chance to listen to a lot of interesting topics and learn about the German book market, which was also new to me since I studied something different in my undergrad. The day ended with us seeing the Archives of the University and having a get-together with all students and speakers of the day. This obviously included some traditional food for the region, which I have to admit really missed back in Edinburgh.
Since day one of the Publishing course at Napier, it was mentioned that Twitter is a great tool to connect with others in the industry and keep an eye out for possible internship/job opportunities. Funny enough, it was through this very platform that my internship with Entangled started.
Entangled Publishing is an independent publisher of romantic fiction, in the adult and young adult markets. They’ve released more than 1,200 titles, including the YA novel Obsidian by Jennifer L. Armentrout which was signed for a major motion picture. They have 13 imprints which range from a variety of ages and topics and the novels are released in digital and printed form. Approximately 20 to 35 titles are published in digital form and 4 in print and e formats simultaneously each month. Furthermore, 57 of their books have made it to the USA Today Bestsellers list and 17 to the New York Bestsellers list.
Last week I hopped on a plane to Mainz with a group of my fellow publishing postgrads. The trip was absolutely fantastic. We had the chance to meet interesting people, explore new places and learn about the publishing landscape in Germany.
We spent a day at the university in Mainz, listening to lectures and touring their publishing archive. We enjoyed a walking tour of the city, ate delicious local cuisine and even got to tour the archives of Schott Music, a leading publisher for classic and contemporary music. As a former band geek, I was ecstatic to learn a bit about the history of music book publishing and completely enthralled to be in the same room as original work by Mozart and Wagner.
My personal highlight of our visit was a day trip to Heidelberg (aka my new favorite city). We did some sightseeing (I convinced a few classmates to join me in climbing the 313 steps up to the top of the city’s castle) and then spent the afternoon listening to presentations at Springer Nature’s headquarters.
One aspect that I have been very eager to learn about during my time on this Publishing MSc has been the area of independent publishers. How do they differ from their larger competitors? And how do they thrive?
In January of this year, I was lucky enough to be taken on as an intern for Muddy Pearl, an Edinburgh-based publisher that print “books that are true to Scripture and to the Spirit.” They produce high-quality titles by key Christian writers who are experts in their fields and write with a genuine insightfulness; navigating the reader through modern life. I have been encouraged to read their backlist titles and have loved seeing the breadth of topics covered.
A lot of my workload consists of helping with marketing, which I have thoroughly enjoyed as I have gained very practical experience in how publishers generate interest and sales from books. Rather than a scatter-gun approach, marketing materials such as AIs and press releases are focused and tailored to individual parties. Invariably, it was here that a positive response was received, and I have learnt the benefit of finding a common ground with the recipient in order to stand out in their inbox!
Also, I have proofread titles with a marketing focus in mind, looking to see where there are opportunities to collaborate with others and find ‘hooks’ with which to catch readers’ interest. I have learnt a lot from this, as even at the initial stages of editing, the publisher is thinking “How can I sell this?” Given the topical nature of Muddy Pearl’s titles, this was not too difficult, but I’ve realised that a good understanding of your customer’s profile is essential.
Consequently, in growing my knowledge of how we market books, Muddy Pearl’s personal and well-researched approach has struck me as a very effective way of bypassing larger companies and aiming their titles towards an engaged audience. My placement at Muddy Pearl has been a brilliant opportunity to learn first-hand how an independent publisher thrives in this environment and it has cemented even more my wish to work in this area!
A publishing student talks about her experience tackling #LBF18
There has been a lot of talk, both in my classes and out of them in the last few months, about London Book Fair. Talk about how big it is, the idea that it might be overwhelming when you first see it, that there will be a lot of publishers there: not just from the UK but worldwide. Where will you stay? How long are you going for? What panels are you planning to go to? Which stalls do you want to visit? Do you have any meetings set up? No- do you?
When you want to get your foot in the door of an industry, it’s often advised that you carry out a substantial period of work experience with an appropriate company; undertaking an internship not only allows you to experience first-hand, the environment you hope to someday work in, but it also looks great on your CV. However, the prospect of working unpaid for a length of time can be incredibly daunting and this is why it’s particularly important the company you’re working for recognises that and does everything they can to help you in other ways.
When I responded to Fledgling’s advert for Editorial work experience, I was not initially aware of what the working hours would be, I just knew that I wanted to apply and if successful, do everything I could to commit to the hours asked of me. I’d been aware of the publisher beforehand and admired their commitment to publishing debut authors as much as possible.
‘Fledgling Press are an independent publisher in Edinburgh, committed to publishing work by debut authors, emerging talent and new voices in the literary world.’
They also state on their website that they ‘have a healthy intern programme where [interns] don’t just have to make the tea.’ I in no way expected to be successful, having (I’ll admit) missed my initial interview slot because I went to the entirely wrong address. So, after the rescheduled interview and heading home annoyed at myself, I was shocked and delighted when Clare Cain emailed me to offer me the placement.
What I want to share the most about my experience so far is how completely and utterly accommodating and understanding Clare has been from the outset. When she emailed me offering me the position, she stated that it would be around six months long (February to September), but that the hours were one day a week on Wednesdays, 9:30am-3:30pm, 45-minute lunch break inclusive. That though the placement itself is unpaid, travel expenses would be taken care of and that come September, if I don’t want to leave or am looking for a job and feel it beneficial to stay, then I certainly can.
In addition to this flexibility, on a weekly basis Clare asks me how my course is going, what my workload is like and if I’d rather not come in the following week in order to focus on my studies. Though I have not yet felt the need to take any time off, it is incredibly comforting to know that I need only phone in, to let Clare know I won’t be able to make it, and that it would truly be okay.
Fledgling Press is run from Clare’s home in Portobello, by herself, husband Paul and designer Graham. Myself, Clare and a fellow intern spend our Wednesday’s sitting around the kitchen table, drinking copious amounts of tea (always offered to us by Clare) and trying our best not to get distracted by her beautiful dog, Charlie. Clare’s family are also often around, equally as welcoming as Clare, and with one daughter at university herself and another at the end of high school, it’s easy to relate and chat away about all our different career goals.
In terms of my involvement with the work itself, I cannot commend Clare enough for the access and control she gave me right from the beginning. On the first day, I was given login details to submissions, encouraged to turn down those I felt were better suited to a different publisher’s list, and to request the full manuscript of those I was interested in. At first, I was trepidatious about turning people down, reading as much as I could, convinced I would decide they were suited to us. Clare laughed nostalgically at this and assured me she was the same when she first started out. But that to keep up with the volume of submissions, you had to have the heart to say no and move on.
As Fledgling are a small, independent publisher, typesetting is done in-house, and I’ve had the opportunity to put the skills I’ve been learning in class to the test, sometimes even surprising myself when I’ve been able to show Clare something about InDesign she didn’t know. Though the role is Editorial, it has become clear to me that the roles are widely shared in a small publishing house and it’s all the more enjoyable for that. In my interview, I asked Clare what it is that makes someone really stand out to her, someone she can see going far in the industry, and she replied that an awareness of the industry as a whole is essential. It bodes well for someone to have an understanding of the areas outside of their own.
Though I could write forever about how much I’m enjoying my time there, I will say one more thing. The first full manuscript I worked on, where I carried out the final proof, was a genre I would never usually intend to read. However, I treated the writing with immediate respect and sat down, ready to pay full attention and to try to understand the author’s vision and world they had worked so hard to create. To say I was pleasantly surprised would be an understatement and I spent a great deal of time after, gushing to Clare about how much I loved it and how wonderful it was that I was one of the first people to ever see the work before it becomes a book.
I can assure you that travelling that little bit farther (really only a 30-minute bus journey from the city centre) to a little seaside town every Wednesday has been, and I’m sure will continue to be incredibly worth my time. I am learning so much from a powerhouse of a woman who has truly made Fledgling Press what it is today, and I feel nothing less than valued for the help I am able to give, as a complete beginner in this exciting, supportive and passionate industry that is publishing.
What a placement as an editorial assistant at charity, Pain Concern, looks like
For our MSc Publishing placement module, I decided to do something a bit different to working in a publishing house and applied to help out at a charity instead.
Pain Concern is a national charity that supports and informs people with pain and those who care for them – including loved ones, carers, and professionals. They do this by providing information through their website, podcasts, and information leaflets which circulate pain clinics around the UK. They also raise awareness about pain throughPain Educationsessions and fundraising techniques, and campaign to improve the provision of pain management services.
My role in the charity is as an editorial assistant, and I was really keen to volunteer some of my skills that I have developed on the course to a charity which would really benefit from them.
In-house they are a small team, but this is fleshed out by the vast array of volunteers nation-wide who help out in whatever ways they can. On my first day, I arrived to find that they were extremely welcoming and made me feel comfortable straight away. I was also pleased to find that they wanted to push me into developing into new areas and gain more experience in a variety of ways and as far as I wanted. This included the possibility to write some press releases when they appeared. There was also the chance for me to develop my web skills through updating their website and finding ways to make the articles published on the website more discoverable.
Currently, my role entails transcribing their monthly podcasts and condensing them into a short blog article to publish regularly on their website. This means I have to work closely with the trustees to ensure the articles meet The Information Standard quality checks and disseminate the correct medical information as this is so important for the patients and carers reading them. I also monitor emails and check in with the transcribers and listeners of the podcasts to relay when a new podcast is coming out, and to make sure that they send in their transcriptions to be published on the website, too. In addition to this, I will be helping the team ensure that their current and upcoming publications also adhere to The Information Standard and achieve the Crystal Mark for quality, which is one of the most important jobs.
Luckily, I had the opportunity to meet the trustees in person. Visits from the trustees don’t happen too often since they have to travel from all over the UK. The fact that they braved the ‘Beast from the East’ to be there that day proved their commitment to the charity and to those who rely on them, and I found that pretty inspiring. As well as the sandwiches, the staff meeting was thoroughly enjoyable. I got to sit in and hear about all the developments within the charity and the office itself, and to learn about the ways they will continue to grow in the coming months. This was exciting! I was encouraged to give feedback and it was nice to feel that even though I was so new, my views were still appreciated and even wanted.
Overall, I’ve thoroughly enjoyed my experience at Pain Concern – so much so that I will probably stay on as a volunteer after this module has ended. I’ve learnt new skills and enhanced the ones that I brought with me to the charity, and I’m hugely grateful to the team for letting me join in on all the great work that they do!