Postgraduate Publishing studies at Edinburgh Napier University. INDUSTRY APPROVED Publishing degrees (accredited by the Professional Publishers Association and Creative Skillset). MSc Publishing was the first Publishing programme in the UK to be accredited by the Professional Publishers Association (PPA). It is now accredited by Creative Skillset (only one of two courses to hold this award). MSc Magazine Publishing is the only course of its kind in Scotland and is the only publishing course in the UK to be accredited by the PPA. The PPA is the lead body for best practice in training, development and people management for the magazine and business media industry.
One aspect that I have been very eager to learn about during my time on this Publishing MSc has been the area of independent publishers. How do they differ from their larger competitors? And how do they thrive?
In January of this year, I was lucky enough to be taken on as an intern for Muddy Pearl, an Edinburgh-based publisher that print “books that are true to Scripture and to the Spirit.” They produce high-quality titles by key Christian writers who are experts in their fields and write with a genuine insightfulness; navigating the reader through modern life. I have been encouraged to read their backlist titles and have loved seeing the breadth of topics covered.
A lot of my workload consists of helping with marketing, which I have thoroughly enjoyed as I have gained very practical experience in how publishers generate interest and sales from books. Rather than a scatter-gun approach, marketing materials such as AIs and press releases are focused and tailored to individual parties. Invariably, it was here that a positive response was received, and I have learnt the benefit of finding a common ground with the recipient in order to stand out in their inbox!
Also, I have proofread titles with a marketing focus in mind, looking to see where there are opportunities to collaborate with others and find ‘hooks’ with which to catch readers’ interest. I have learnt a lot from this, as even at the initial stages of editing, the publisher is thinking “How can I sell this?” Given the topical nature of Muddy Pearl’s titles, this was not too difficult, but I’ve realised that a good understanding of your customer’s profile is essential.
Consequently, in growing my knowledge of how we market books, Muddy Pearl’s personal and well-researched approach has struck me as a very effective way of bypassing larger companies and aiming their titles towards an engaged audience. My placement at Muddy Pearl has been a brilliant opportunity to learn first-hand how an independent publisher thrives in this environment and it has cemented even more my wish to work in this area!
A publishing student talks about her experience tackling #LBF18
There has been a lot of talk, both in my classes and out of them in the last few months, about London Book Fair. Talk about how big it is, the idea that it might be overwhelming when you first see it, that there will be a lot of publishers there: not just from the UK but worldwide. Where will you stay? How long are you going for? What panels are you planning to go to? Which stalls do you want to visit? Do you have any meetings set up? No- do you?
When you want to get your foot in the door of an industry, it’s often advised that you carry out a substantial period of work experience with an appropriate company; undertaking an internship not only allows you to experience first-hand, the environment you hope to someday work in, but it also looks great on your CV. However, the prospect of working unpaid for a length of time can be incredibly daunting and this is why it’s particularly important the company you’re working for recognises that and does everything they can to help you in other ways.
When I responded to Fledgling’s advert for Editorial work experience, I was not initially aware of what the working hours would be, I just knew that I wanted to apply and if successful, do everything I could to commit to the hours asked of me. I’d been aware of the publisher beforehand and admired their commitment to publishing debut authors as much as possible.
‘Fledgling Press are an independent publisher in Edinburgh, committed to publishing work by debut authors, emerging talent and new voices in the literary world.’
They also state on their website that they ‘have a healthy intern programme where [interns] don’t just have to make the tea.’ I in no way expected to be successful, having (I’ll admit) missed my initial interview slot because I went to the entirely wrong address. So, after the rescheduled interview and heading home annoyed at myself, I was shocked and delighted when Clare Cain emailed me to offer me the placement.
What I want to share the most about my experience so far is how completely and utterly accommodating and understanding Clare has been from the outset. When she emailed me offering me the position, she stated that it would be around six months long (February to September), but that the hours were one day a week on Wednesdays, 9:30am-3:30pm, 45-minute lunch break inclusive. That though the placement itself is unpaid, travel expenses would be taken care of and that come September, if I don’t want to leave or am looking for a job and feel it beneficial to stay, then I certainly can.
In addition to this flexibility, on a weekly basis Clare asks me how my course is going, what my workload is like and if I’d rather not come in the following week in order to focus on my studies. Though I have not yet felt the need to take any time off, it is incredibly comforting to know that I need only phone in, to let Clare know I won’t be able to make it, and that it would truly be okay.
Fledgling Press is run from Clare’s home in Portobello, by herself, husband Paul and designer Graham. Myself, Clare and a fellow intern spend our Wednesday’s sitting around the kitchen table, drinking copious amounts of tea (always offered to us by Clare) and trying our best not to get distracted by her beautiful dog, Charlie. Clare’s family are also often around, equally as welcoming as Clare, and with one daughter at university herself and another at the end of high school, it’s easy to relate and chat away about all our different career goals.
In terms of my involvement with the work itself, I cannot commend Clare enough for the access and control she gave me right from the beginning. On the first day, I was given login details to submissions, encouraged to turn down those I felt were better suited to a different publisher’s list, and to request the full manuscript of those I was interested in. At first, I was trepidatious about turning people down, reading as much as I could, convinced I would decide they were suited to us. Clare laughed nostalgically at this and assured me she was the same when she first started out. But that to keep up with the volume of submissions, you had to have the heart to say no and move on.
As Fledgling are a small, independent publisher, typesetting is done in-house, and I’ve had the opportunity to put the skills I’ve been learning in class to the test, sometimes even surprising myself when I’ve been able to show Clare something about InDesign she didn’t know. Though the role is Editorial, it has become clear to me that the roles are widely shared in a small publishing house and it’s all the more enjoyable for that. In my interview, I asked Clare what it is that makes someone really stand out to her, someone she can see going far in the industry, and she replied that an awareness of the industry as a whole is essential. It bodes well for someone to have an understanding of the areas outside of their own.
Though I could write forever about how much I’m enjoying my time there, I will say one more thing. The first full manuscript I worked on, where I carried out the final proof, was a genre I would never usually intend to read. However, I treated the writing with immediate respect and sat down, ready to pay full attention and to try to understand the author’s vision and world they had worked so hard to create. To say I was pleasantly surprised would be an understatement and I spent a great deal of time after, gushing to Clare about how much I loved it and how wonderful it was that I was one of the first people to ever see the work before it becomes a book.
I can assure you that travelling that little bit farther (really only a 30-minute bus journey from the city centre) to a little seaside town every Wednesday has been, and I’m sure will continue to be incredibly worth my time. I am learning so much from a powerhouse of a woman who has truly made Fledgling Press what it is today, and I feel nothing less than valued for the help I am able to give, as a complete beginner in this exciting, supportive and passionate industry that is publishing.
When we started our MSc Publishing degree back in September, one of the first things we were told was to get on Twitter. It wasn’t until I saw a social media internship advertised for Linen Press Books that I fully realised the significance of being an active member of the Twitter/Publishing community. The tweet read:
‘Love women’s writing? Love living online? Be actively involved w a small indie press? Fab social media intern needed asap!’
After answering yes to all three questions and realising that the internship could be done remotely, I eagerly applied! Since joining the Linen Press team, I have been fortunate to be involved with a variety of different aspects of the publishing process. Predominantly, I have been managing their Twitter feed and implementing a marketing campaign for their debut novel, The Dancing Girl and the Turtle.
However, it’s been a lot more than just tweeting. I have provided feedback and criticism for author submissions. I’ve created graphics for social media and I’ve actively put together a marketing strategy with an author and the rest of the team. I’ve felt that my voice has been valued every step of the way.
One of my favourite aspects of this internship was putting together some author videos for an upcoming campaign for Sometimes A River Song. We had discussed the idea of video marketing in a meeting and I volunteered to create them. I edited together ‘Author Confession’ videos during my placement at Scottish Book Trust and I wanted to create something similar for Linen Press. I put my Adobe Creative Cloud knowledge to good use and I am really proud of the finished result! (Click on the photo below to see them)
My time with Linen Press has come to an end, as I start my internship with The Publishing Bureau next week, but I loved every minute of my experience. I’ve met lots of interesting and talented women and I’ve built my confidence as a publisher-to-be.
We were very pleased to attend our guest lecture last week by Marion Sinclair, Chief Executive of Publishing Scotland.
Her opening comment was that she believed that we were doing the right thing in taking a publishing degree because publishers get more applicants for a job than they can interview. Having a publishing degree can increase your chances significantly when it comes to landing a job. That was certainly the case for Marion, who has over 20 years of editorial experience within the publishing industry. She received her lucky break soon after graduating with a publishing degree from Stirling University. Because of her own and others’ experiences, she encouraged us to think about working for small publishers as that is often a good way to get hands-on experience from day one.
Moving onto the bigger picture, Marion gave us the specifics of the size of the Scottish publishing industry and then summarised the facts and figures by saying that it is equivalent in size to the salmon industry and the cashmere industry. A student remarked afterwards that it sounded like her perfect night in, reading a book, wearing a cashmere jumper whilst enjoying smoked salmon. All that was missing was the whisky but that industry is far larger than any of the aforementioned put together!