PPA_MMO_IMAG0150On Thursday we were proud to host PPA Scotland’s
Digital Monetisation seminar. In a packed afternoon, we heard how publishers can make money online.

There was a fantastic line-up of speakers:

  • Eileen McGinley and Laura Brown (pictured), from DC Thomson’s Shout magazine – Connecting video to your print brand and the power of vlogging
  • Gavin Dutch, Kotikan – Extending your brand through mobile apps, with case studies and ideas to put you in the consumers’ shoes
  • Grant Whiteside, Ambergreen – Will programmatic advertising work for you? Grant discussed the opportunities and challenges publishers can face
  • Peter Houston, Flipping Pages Media – A holistic approach to digital publishing, using digital revenues as part of our legacy publishing models

For all the buzz from the day, check out our Twitter feed: https://twitter.com/EdNapierPublish

Afterwards, many speakers and industry professionals examined our digital provision, including the apps, ebooks and online content that we are creating – some of which is still under a partial embrago!

Save the date: all our current projects will be revealed at our annual Publishing Degree Show – on the evening of 21 May (exact time tbc).