On Thursday we were proud to host PPA Scotland’s
Digital Monetisation seminar. In a packed afternoon, we heard how publishers can make money online.
There was a fantastic line-up of speakers:
- Eileen McGinley and Laura Brown (pictured), from DC Thomson’s Shout magazine – Connecting video to your print brand and the power of vlogging
- Gavin Dutch, Kotikan – Extending your brand through mobile apps, with case studies and ideas to put you in the consumers’ shoes
- Grant Whiteside, Ambergreen – Will programmatic advertising work for you? Grant discussed the opportunities and challenges publishers can face
- Peter Houston, Flipping Pages Media – A holistic approach to digital publishing, using digital revenues as part of our legacy publishing models
For all the buzz from the day, check out our Twitter feed: https://twitter.com/EdNapierPublish
Afterwards, many speakers and industry professionals examined our digital provision, including the apps, ebooks and online content that we are creating – some of which is still under a partial embrago!
Save the date: all our current projects will be revealed at our annual Publishing Degree Show – on the evening of 21 May (exact time tbc).
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