Work Placement – Publishing By Degrees

My Placement at Entangled Publishing

Since day one of the Publishing course at Napier, it was mentioned that Twitter is a great tool to connect with others in the industry and keep an eye out for possible internship/job opportunities. Funny enough, it was through this very platform that my internship with Entangled started.

Entangled Publishing is an independent publisher of romantic fiction, in the adult and young adult markets. They’ve released more than 1,200 titles, including the YA novel Obsidian by Jennifer L. Armentrout which was signed for a major motion picture. They have 13 imprints which range from a variety of ages and topics and the novels are released in digital and printed form. Approximately 20 to 35 titles are published in digital form and 4 in print and e formats simultaneously each month. Furthermore, 57 of their books have made it to the USA Today Bestsellers list and 17 to the New York Bestsellers list.

The position being advertised was for readers to help with submissions. Continue reading “My Placement at Entangled Publishing”

Festivals on Your Doorstep

There’s been a lot of discussion recently about UK publishing outside of London, thanks to the dedication and the hard work of organisations such as the Northern Fiction Alliance to get the voices of publishers outside the bubble of London heard. Unfortunately, before my time at Edinburgh Napier and studying my MSc in Publishing I didn’t even know that companies outside of London or Edinburgh even existed, let alone ones so close to me in the Yorkshire city I did my undergraduate degree in.

Hull.

Aside from the fact that I am now following all the right people on twitter to hear about such companies, one thing that helped me discover the literary scene in Hull was the urge to get a placement. It seemed fitting that I would head back to the place where I first learnt that publishing could be an option for me as a career path and started my journey to Edinburgh. To have my first placement with Wrecking Ball Press it completed a nice narrative circle for me, and as I learnt more and more about working in a small publishing company I also learnt about something else.

There is a thriving literary scene surrounding the area that had simplly seemed to pass me by before, and I like to claim that literature is what I love the most. I was beginning to hear of festivals because of the fact Wrecking Ball Press often helps bring such events into reality. Such as Lyricull, which celebrates music and song writing in Hull, and Humber Mouth a literature festival that focuses on literature and draws attention to the city of Hull and its passionate people.

Hull and Wrecking Ball pooled so much into their literature, art and culture ventures in the past year as they also celebrated being the City of Culture for 2017, (something I was gutted to have missed out due to the fact I graduated a year before this took place). With events happening every day to help spread the awareness of the city’s thriving culture, it simply proved that Hull has such a large wealth of talented people committed to the arts.

Poppies — Weeping Window – an art installation during the City of Culture 2017 (25th March -14th May on the Hull Maritime Museum), originally held at the Tower of London. A poppy tribute to those who served in the army.

However, learning all this got me thinking, what other cities have such thriving publishing, literature and arts scenes that are simply hidden by the size of London’s stake in the pool of festivals and companies? I was surprised at how much happens in Edinburgh when I moved here 8 months ago and it’s a capital city, so what else is out there that I simply didn’t know about before because I didn’t have the knowledge to find them and check them out?

Literature festivals help publishers, writers, readers, and even people who don’t count themselves as readers, to connect and share in their love of literature. It is platform that has helped Wrecking Ball showcase their works to a wider audience and I’m proud to know that these things were, and are still, happening in Hull. So now, wherever I end up, I will be on the look for festivals and events that will help keep me connected to literature as I pursue my career into publishing. There’s always something on your door step, you just have to look.

Marketing and Publicity Placement at Canongate Books

The opportunity to complete a work placement as part of our degree is definitely one of the most exciting aspects of the Publishing course. At the beginning of this year, I was delighted to secure a ten-week internship with the Marketing and Publicity department of one of my favourite UK publishers, the “fiercely independent” Canongate Books. Canongate works to unearth and promote the most diverse and exciting voices – and after a couple of months on the team, I have come to admire how much planning, effort, and creative thought happens behind the scenes to ensure the success of every new title.

With two full days per week, my internship was an intense and invaluable learning experience. Although I had received a list of potential tasks, I quickly found that working in Campaigns involves doing something new and exciting almost every day. One morning I would be drafting Twitter moments based on the newest reviews or pitching upcoming audiobooks, another – accompanying a Canongate author on her visits to local bookshops. If there is anything I know for certain after my time on the team, is that Marketing and Publicity is an excellent choice for anyone who dislikes routine.

Throughout the placement, I had the chance to practise my design skills by learning how to create effective promotional materials. I designed and put together showcards for festival and bookshop events, created press releases, and used Adobe programs to design quote card templates or put together pack shots. One of the highlights of my internship was seeing a showcard I designed in the local Waterstones – it was easy to be enthusiastic about the ongoing campaigns with the knowledge that my work is of actual use to the team, and that I take an active (if small) part in promoting the books that I am genuinely excited about.

I also appreciated the opportunity to use various industry-specific software and online tools. Whilst the Publishing course provides us with many practical skills, there are some aspects that can only be learned in a professional environment. Once I start a full-time publishing job within marketing and publicity, it will be invaluable to know Biblio and NetGalley or to be able to create effective newsletters on MailChimp.

Besides helping with the ongoing campaigns, I was glad to assist with the activities that are part of daily department work. I mailed out hundreds of review copies and catalogues to journalists and bloggers (allegedly becoming a master of folding press releases). I searched through piles of newspapers and magazines to scan any Canongate mentions. While these tasks might sound mundane, it is ultimately not only a necessary but also a rewarding part of Publicity work – sending review copies is crucial for building relationships with journalists and bloggers, and seeing the resulting reviews and social media engagement reminds that this work is always valuable.

As Canongate has offices in both Edinburgh and London, every two weeks I would participate in weekly department meetings that gathered all Marketing and Publicity employees to discuss the ongoing promotional activities. During a larger, monthly meeting, I had the fantastic opportunity to learn how book campaigns come to life, with all the details, challenges, creative ideas, and teamwork involved in the planning stages. On two occasions, I also sat in the meetings of the Production department and could observe the impressive team effort involved in delivering the final product.

As much as the Publishing course aims to give us the knowledge and skills to enter any publishing sector, it is also a lot about discovering what makes us tick – and over the last few months, through various projects that involved managing events and social media and finally through my placement at Canongate, I came to realise that Marketing and Publicity really is one of “my” areas, allowing me to use creative ideas, writing, and design to bring the books I love to a wider audience.

Interning at Canongate was a great experience and I couldn’t recommend it enough to anyone looking to gain valuable skills and insights into the campaigns process. The wonderful Publicity team were always friendly and ready to answer my questions – and I got to work in the same room with Sylvie the (cutest) Dog!

Go check out some of Canongate’s amazing latest (and upcoming) releases (click on the cover to learn more):

My social media: Twitter | Goodreads | LinkedIn

Work Experience at Lighthouse Bookshop

21878820_1915901028730250_6186047585476673536_n In October and November, I had my work experience at Lighthouse – Edinburgh’s Radical Bookshop. Before arriving in Edinburgh, I was already interested in this bookshop, as it is a left-leaning independent bookshop. Their goal is to challenge the status quo and advocate for diversity, sustainability, free speech, and equality.

My aim for this work experience in a bookshop, was to find out what happens after a book is published. How do bookshops decide which books they want to have in their bookshop when they have so many choices? How do the books themselves influence their chance of being placed on a book shelf?

I was able to gain experience in different aspects of a bookseller’s daily work-life.

25286049_10214836582128764_1599288614_o I curated the Young Adult Fiction section of the bookshop. My goal was to introduce more diverse books in this section. Not all the books that I wanted to purchase were purchased. There were several reasons for this. While choosing books, I found out that I could not get some of the books as they were not available in the UK. Another reason is that the cover was not suitable for the audience. A final reason, is that the price was too high.

In November, the bookshop hosted the Edinburgh Radical Book Fair. In preparation for this event, I helped copywrite some parts of the flyer and assisted with the flyer’s design. During the book fair, I also got my first experience in chairing a discussion — I chaired the discussion on Political Multiculturalism and Immigrant Communities.

21827106_846841135482374_6556849867535155200_n Further, I gained experience in retail and customer service. Using a cashier is really confusing at the beginning! Talking with customers about books is one of my favourite activities at the bookshop. It’s exciting to discuss books with them, and it’s so rewarding when someone decides to choose a book because you have recommended it to them.

Now, that my work experience has finished, I’ll be continuing to work at the bookshop as a bookseller.

About the author
I’m Sinead, an MSc Publishing student at Edinburgh Napier University. I work part-time as a bookseller at Lighthouse – Edinburgh’s Radical Bookshop. My blog Huntress of Diverse Books focuses on reviewing and promoting diverse books. I’m also a co-host at Lit CelebrAsian, an initiative aiming to uplift Asian voices in literature.

Social media
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Goodreads

My work experience with Black & White Publishing

In November 2016, I started an eight-week placement with Black & White Publishing in Edinburgh, for one day per week.

Black & White publish a range of different genres, such as non-fiction, adult fiction, children’s books and young adult fiction. They have a few imprints, including Itchy Coo (Scots language imprint), Broons Books and a new YA imprint, Ink Road. Their diverse list is one of the main reasons that made me want to do a placement with them.

Situated down by the Shore in Leith, neighboured by lots of cute cafes, shops and bars, Black & White’s office is in the ideal location for an independent publishing house. Upon entering the office, I immediately fell in love with its peaceful atmosphere, surrounded by endless shelves and stacks of books. It felt far more homely than I had imagined a publishing house to be and this was enhanced by the fact it was made up of such a small, friendly team (including an office dog!).

I was welcomed by Daiden, Sales Account Manager, who introduced me to the other staff in the office and handed me a summary of potential intern tasks to familiarise myself with. These were split into different job roles: editorial/production, publicity, events, marketing, digital, rights and miscellaneous. I found this very helpful, as it allowed me to connect the tasks I was completing with their relative areas of the publishing workflow.

During my placement, I completed a variety of stimulating tasks across the different departments. These included reading and logging submissions, sending rejection emails (editorial); researching and contacting potential reviewers and bloggers, creating press releases (publicity); creating events and show cards for book launches (events); drafting marketing plans for specific titles (marketing); writing copy for the website and composing scheduled tweets (digital). A highlight for me was getting to sit in on a company meeting, which involved deciding upon a logo for new YA imprint, Ink Road. This was really exciting and I felt privileged to be asked for my opinion on such an important decision.

I found it interesting to see how a small company operates, as the departments overlap a great deal and everyone works together as a team. Undertaking projects in the various departments allowed me to develop a range of adaptable industry-focused skills and helped me discover that I’d like to pursue a career in publicity or marketing – something I hadn’t previously considered.

I’m very grateful to Black & White for giving me such an enjoyable and valuable experience!

Interning With Four Letter Word

When the opportunity to intern for a start-up arose, I knew I had to take it.

During the second trimester of my MSc Magazine Publishing course, the creators of new Four Letter Word came to speak at Edinburgh Napier. When the opportunity to intern for a start-up arose, I knew I had to take it.

Before coming to Edinburgh Napier University to pursue my MSc in magazine publishing, I worked as an associate editor for a B2B publishing company in the United States. Prior to that, I did several internships at various consumer and trade publishing companies. They all had one thing in common – that was that they had been in business for decades.

There are lots of pros to being with a longstanding, established company, of course, of which I won’t go into detail.

But the defined structure that exists and helps a company to thrive also presents a few challenges for a newcomer. Continue reading “Interning With Four Letter Word”

Data, case studies and market research: my placement at RAM

If there’s one thing we were taught from day one of our course, it’s that in order to create a successful publication, you need to know your audience. RAM helps publishers do just that. How? With data, and lots of it!

RAM (which stands for Research and Analysis of Media) is a Swedish media research company that gathers valuable data about advertising effectiveness and content quality on behalf of its clients – of which it has over 1,000. The company was founded in 2001 with its headquarters in Stockholm, but it also has offices in the United States, Norway, Finland and right here in Edinburgh. Continue reading “Data, case studies and market research: my placement at RAM”