The Printed Book

In March at this year’s SYP 101 conference, Jenny Brown gave the opening remarks and discussed themes and trends occurring in the publishing industry. One theme was the rise in printed book sales. Brown pointed out that Waterstones made the first profit this year since the 2008 financial crash. There has also been a decrease in ebook sales which has resulted in bookshops like Waterstones removing e-readers from most of its stores.

But why?

There are two popular theories regarding the price of ebooks and the general physical medium coming into vogue.

Take a stroll through Amazon and you’ll see a surprising amount of ebooks being higher or similar in price to a printed book. For example, at the time of writing this Zadie Smith’s Swing Time is priced at £6.29 for the paperback version and £8.99 for the Kindle edition. Fumio Sasaki’s Goodbye Things: On Minimalist Living is £6.99 for the paperback version and £6.49 for the Kindle version. J K Rowling’s Harry Potter and the Order of the Phoenix is £3.85 for the paperback but £5.99 for the Kindle. Even if an ebook version is a little cheaper people still prefer a printed version as they feel the difference in price isn’t large enough to outweigh the benefits of owning a physical book. Another reason is that to read an ebook you have to own a device to read it on, keep it up to date and charge it. Whereas a printed book can be read anywhere, for as long as you like and keep in your bookshelf until the end of your days. There is also a concern that ebook technology will become outdated and all files could become inaccessible. Continue reading “The Printed Book”

White Light Media Placement

WL-Logo-stacked-COLOURIn April I was fortunate enough to secure a two-week design internship at White Light Media, a content marketing agency based at The Shore in Leith, Edinburgh. I first became aware of White Light Media after reading a copy of Hot Rum Cow, a charismatic drinking magazine that explores the endlessly entertaining world of booze through great storytelling, photography and illustrations. They are also the organisers of World Whisky Day, a day that “invites everyone to try a dram and celebrate the water of life”.

After reading the magazine and researching the company and its projects further, it quickly became my mission to secure an internship there. In late 2016 I applied for the SYP mentor programme, specifically requesting a mentor at or related to WLM. I was very lucky to be paired with Christina McPherson, a Senior Editor at WLM. From career advice to guiding me through the process of creating my own magazine, she is incredibly supportive. Christina was kind enough to put me in touch with Eric Campbell, Managing Director at WLM and the Creative Director of Hot Rum Cow magazine, whom I secured the internship with. Continue reading “White Light Media Placement”