Network Network Network

Before deciding to study publishing, speaking to people came naturally. I could approach a stranger at an event easily and spark a conversation because there was no ulterior motive for doing so, other than the sheer enjoyment of human interaction. Now, however, I do have an agenda: I want to be noticed. I want to be remembered. I want to make an impression so that someone, somewhere will one day think I’ll be an asset to their company.

When I began Napier’s course, I was encouraged to attend as many events as possible and to grab every opportunity by the horns. This had never been an issue for me before because I either decided to go to an event or I decided to stay at home. If I wasn’t feeling up to it, or had a rare day of feeling shy, I felt no guilt in curling up in my jammies and spending the evening binge watching Netflix instead. But now, I can’t afford to stay at home and miss out on meeting all the important people. The guilt is real. I know that if I don’t go, I’m only disadvantaging myself and my future career. That being said, whilst I do want to emphasise the importance of getting out there and interacting with people in the industry, because hey, they’re bloomin’ incredible folk, I have discovered an absolute saviour in the networking business: Twitter.

Twitter is definitely something I stayed away from pre-publishing degree. I didn’t understand how to use it properly, and again, I had no real agenda. Connecting with friends was far easier via other social media platforms, such as Facebook and Snapchat. But upon venturing into the publishing industry, Twitter has become my holy grail for when I need to network but am not particularly feeling up to it. I cannot stress the value of this incredibly, sometimes dauntingly, fast-paced-updated-by-the-second environment. There is no better way to stay in the loop and up-to-date with the publishing industry. I can refresh my feed every minute and someone will have a new opinion, there will be a new article to read or a new connection suggested. Even better, I can do it all in my pyjamas with Netflix on in the background.

One of the many major benefits of Twitter is the ability to participate in live conversations. The SYP are extremely well versed in this, and often host live chat Q&A evenings. These typically last an hour and allow people from all over the world to engage with people in the industry. You can voice your fears and receive comfort, share your experiences, teach others valuable lessons and learn anything and everything in the space of an hour. Above all, you can make those all important connections, whilst simultaneously cooking dinner.

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Various events I’ve attended have shown me that having a strong Twitter identity really pays off when meeting people face to face. If you’re active in the community and your profile is recognisable and memorable, then chances are someone will remember that conversation they had with you, where you helped them overcome a fear, or gave them advice they later followed.

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Finally, I suggest really getting to know how Twitter works. Use ALL the hashtags, even base your tweets around being able to hashtag as much as possible and include the publisher in your tweets when talking about a book.

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Show that you have an interest in the industry and that you appreciate someone’s work. The engagement these tweets can generate is unreal, and allows people in the industry to see that you’re an active member of their community.

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If you’re new to Twitter like I was, build an identity that you’d be happy to show a potential employer. Be someone that your mum would be proud of and that someone in the industry would want to meet. It’s also great when someone’s accusing you of not being productive because you’re on your phone, (I’m looking at you, boyfriend) and you can tell them they’re wrong: you’re networking.

Featured in this post:

@SYPScotland 

@SYP_UK

@KT_CHAR_ELL

My Twitter: @kiiimberellla

 

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Getting into publishing: what I’ve learned from various industry events

Throughout the last year or so, I have gathered some tips on how to get a job in publishing, through attending various industry events. I have discovered similar pieces of advice cropping up each time, so thought I would share some of these for the benefit of anyone, like myself, looking to pursue a career in publishing…

Work experience.  The majority of hiring companies will expect applicants to have some form of relevant work experience. This is a great way to make industry connections and develop invaluable skills. It can be difficult to find the time to complete a work placement while you are studying, especially when you need that time for a paid job. However, summer holidays are a great opportunity to complete a one or two week placement, or alternatively many companies will allow you to do one day per week over a longer period of time. I have also been told by many people that working in a bookshop for a while can be very beneficial as it helps you develop a consumer-focused mindset.

Networking. The word still makes me shudder and I am far from mastering it, but know I will need to eventually as its importance has been emphasised time and time again. The first step to networking can be as simple as building a social media presence. Twitter is a crucial platform to the publishing industry, allowing you to find your voice, while maintaining a professional image and enabling you to connect with others within the industry. It’s also a good way of finding out about industry events. Networking in person, however, can be far more daunting. Events held by the SYP are a good way to start, as most of the people are either also just starting out or are there to speak to – and help – people like us. A key tip when starting a conversation is just to ask the person questions about themselves and their career.

Job Applications. A CV should be well-structured, clear, concise and roughly two pages long. It should be specific to the particular opportunity you are applying for, while being personal to you. In a creative industry, like publishing, it is important to not only describe your skills, but display them. For example, if you want to be an editor, make sure there are no errors, or if you want to be a designer, try and be innovative with the CV’s design. A cover letter should always be included in a job application. This should give the employer a good impression of you and display your personality, summarising the information on your CV and explaining why you want the job. A useful structure is industry > job> you.

Skills. Employers are looking for a number of things when you submit a job application. You will need to show that you have:

  • A sound awareness of the industry
  • Practical experience
  • A strong commercial understanding
  • Solid digital skills
  • Adaptablility
  • A willingness to try new things
  • Good communicating skills
  • A keen interest in pursuing a publishing career

Key tips. With the industry being so competitive, it is essential to remain positive and persistent. Some final tips I have learned are:

  • Don’t be afraid to self-promote
  • Go out of your comfort zone
  • Tailor everything you do to your goals
  • Say yes to absolutely everything