Marketing and Publicity Placement at Canongate Books

The opportunity to complete a work placement as part of our degree is definitely one of the most exciting aspects of the Publishing course. At the beginning of this year, I was delighted to secure a ten-week internship with the Marketing and Publicity department of one of my favourite UK publishers, the “fiercely independent” Canongate Books. Canongate works to unearth and promote the most diverse and exciting voices – and after a couple of months on the team, I have come to admire how much planning, effort, and creative thought happens behind the scenes to ensure the success of every new title.

With two full days per week, my internship was an intense and invaluable learning experience. Although I had received a list of potential tasks, I quickly found that working in Campaigns involves doing something new and exciting almost every day. One morning I would be drafting Twitter moments based on the newest reviews or pitching upcoming audiobooks, another – accompanying a Canongate author on her visits to local bookshops. If there is anything I know for certain after my time on the team, is that Marketing and Publicity is an excellent choice for anyone who dislikes routine.

Throughout the placement, I had the chance to practise my design skills by learning how to create effective promotional materials. I designed and put together showcards for festival and bookshop events, created press releases, and used Adobe programs to design quote card templates or put together pack shots. One of the highlights of my internship was seeing a showcard I designed in the local Waterstones – it was easy to be enthusiastic about the ongoing campaigns with the knowledge that my work is of actual use to the team, and that I take an active (if small) part in promoting the books that I am genuinely excited about.

I also appreciated the opportunity to use various industry-specific software and online tools. Whilst the Publishing course provides us with many practical skills, there are some aspects that can only be learned in a professional environment. Once I start a full-time publishing job within marketing and publicity, it will be invaluable to know Biblio and NetGalley or to be able to create effective newsletters on MailChimp.

Besides helping with the ongoing campaigns, I was glad to assist with the activities that are part of daily department work. I mailed out hundreds of review copies and catalogues to journalists and bloggers (allegedly becoming a master of folding press releases). I searched through piles of newspapers and magazines to scan any Canongate mentions. While these tasks might sound mundane, it is ultimately not only a necessary but also a rewarding part of Publicity work – sending review copies is crucial for building relationships with journalists and bloggers, and seeing the resulting reviews and social media engagement reminds that this work is always valuable.

As Canongate has offices in both Edinburgh and London, every two weeks I would participate in weekly department meetings that gathered all Marketing and Publicity employees to discuss the ongoing promotional activities. During a larger, monthly meeting, I had the fantastic opportunity to learn how book campaigns come to life, with all the details, challenges, creative ideas, and teamwork involved in the planning stages. On two occasions, I also sat in the meetings of the Production department and could observe the impressive team effort involved in delivering the final product.

As much as the Publishing course aims to give us the knowledge and skills to enter any publishing sector, it is also a lot about discovering what makes us tick – and over the last few months, through various projects that involved managing events and social media and finally through my placement at Canongate, I came to realise that Marketing and Publicity really is one of “my” areas, allowing me to use creative ideas, writing, and design to bring the books I love to a wider audience.

Interning at Canongate was a great experience and I couldn’t recommend it enough to anyone looking to gain valuable skills and insights into the campaigns process. The wonderful Publicity team were always friendly and ready to answer my questions – and I got to work in the same room with Sylvie the (cutest) Dog!


Go check out some of Canongate’s amazing latest (and upcoming) releases (click on the cover to learn more):

the-book-of-joan-hardback-cover-9781786892393sal-hardback-cover-9781786891877stay-with-me-paperback-cover-9781782119609

the-hidden-ways-hardback-cover-9781786891013



 

 

 

the-valley-at-the-centre-of-the-world-hardback-cover-9781786892300forever-words-paperback-cover-9781786891969

the-half-sister-ebook-cover-9781786891259

the-hoarder-hardback-cover-9781782118497

 

 

 

 

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Getting into publishing: what I’ve learned from various industry events

Throughout the last year or so, I have gathered some tips on how to get a job in publishing, through attending various industry events. I have discovered similar pieces of advice cropping up each time, so thought I would share some of these for the benefit of anyone, like myself, looking to pursue a career in publishing…

Work experience.  The majority of hiring companies will expect applicants to have some form of relevant work experience. This is a great way to make industry connections and develop invaluable skills. It can be difficult to find the time to complete a work placement while you are studying, especially when you need that time for a paid job. However, summer holidays are a great opportunity to complete a one or two week placement, or alternatively many companies will allow you to do one day per week over a longer period of time. I have also been told by many people that working in a bookshop for a while can be very beneficial as it helps you develop a consumer-focused mindset.

Networking. The word still makes me shudder and I am far from mastering it, but know I will need to eventually as its importance has been emphasised time and time again. The first step to networking can be as simple as building a social media presence. Twitter is a crucial platform to the publishing industry, allowing you to find your voice, while maintaining a professional image and enabling you to connect with others within the industry. It’s also a good way of finding out about industry events. Networking in person, however, can be far more daunting. Events held by the SYP are a good way to start, as most of the people are either also just starting out or are there to speak to – and help – people like us. A key tip when starting a conversation is just to ask the person questions about themselves and their career.

Job Applications. A CV should be well-structured, clear, concise and roughly two pages long. It should be specific to the particular opportunity you are applying for, while being personal to you. In a creative industry, like publishing, it is important to not only describe your skills, but display them. For example, if you want to be an editor, make sure there are no errors, or if you want to be a designer, try and be innovative with the CV’s design. A cover letter should always be included in a job application. This should give the employer a good impression of you and display your personality, summarising the information on your CV and explaining why you want the job. A useful structure is industry > job> you.

Skills. Employers are looking for a number of things when you submit a job application. You will need to show that you have:

  • A sound awareness of the industry
  • Practical experience
  • A strong commercial understanding
  • Solid digital skills
  • Adaptablility
  • A willingness to try new things
  • Good communicating skills
  • A keen interest in pursuing a publishing career

Key tips. With the industry being so competitive, it is essential to remain positive and persistent. Some final tips I have learned are:

  • Don’t be afraid to self-promote
  • Go out of your comfort zone
  • Tailor everything you do to your goals
  • Say yes to absolutely everything

 

 

Congratulations! Job Success before Graduating!

Just over two thirds of the way through their Publishing Masters and already our students are securing Publishing employment. The Publishing team are delighted to wish the following students every success in their new roles …

Anastasia Gorgan who has now started her new job with Bloomsbury!

Douglas Sloan who has been appointed Sales and Marketing Assistant at Edinburgh University Press.

Jade Regulski who has recently started at The List.

Harriet Leslie who has been offered full time employment at Palimpsest.

Camille Burns who has taken up the position of Editorial Assistant & Administration Executive in the Hodder Gibson department of Hachette UK.

Sophie Cachard, Jack Evans and Stewart Mciver have each been asked to continue with their placement companies, Handspring Publishing, Alban Books Ltd and Connect Communications respectively.

Congratulations once again! Please do continue to keep in touch and let us know how you are getting on!

Best wishes,
Postgraduate Publishing team
Edinburgh Napier University

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