Postgraduate Publishing studies at Edinburgh Napier University. INDUSTRY APPROVED Publishing degrees (accredited by the Professional Publishers Association and Creative Skillset). MSc Publishing was the first Publishing programme in the UK to be accredited by the Professional Publishers Association (PPA). It is now accredited by Creative Skillset (only one of two courses to hold this award). MSc Magazine Publishing is the only course of its kind in Scotland and is the only publishing course in the UK to be accredited by the PPA. The PPA is the lead body for best practice in training, development and people management for the magazine and business media industry.
Most budding publishers aren’t likely to be set loose on Dan Brown’s latest title or even a new outing into the proper usage ot Engerlish by Lynne Truss; more likely we’ll be looking at finding revenue and accolade elsewhere, helping out with the slush pile or checking potential in titles out of copyright.
Here at Edinburgh Napier we publishing students are happily engaged in breathing life into classics from the Scots canon. Recent years have seen us reinvigorating titles such as Conan Doyle’s The Hound of the Baskervilles. Soon to be released is John Buchan’s The 39 Steps and The Private Memoirs and Confessions of Justified Sinner by James Hogg.
In the wider world of publishing, the backlist and long tail are where revenue can be raised with less effort than bringing a new title to publication (an interesting analysis of the publishing long tail can be found here) .
Recently Puffin won marketing plaudits with a campaign to celebrate the 40th year in print of The Very Hungry Caterpillar by Eric Carle, the world-wide sales of which exceed 29 million copies and must represent a significant income stream for the publishers. It must come as no surprise that many of the reported best selling titles are of significant age, their are many other titles whose long selling ability have meant their constant re-edition has provided income and reading pleasure without troubling the legendary best sellers.
It transpires that the title that brought the publishing industry into being (in Western tradition), the Bible, is now being released in a new format. The Glo Bible is evidence that even the oldest of titles can be brought up to date and made more relevant for a contemporary readership.
In other biblical publishing news the electronic delivery of content has fused with another internet meme to give the LOLcat bible to the world – who’d a thunk it?
The point is that authors write and create, publishers (obviously) publish and many of these titles see all this work disappear in a matter of years if not months. With careful thought to relevance, updating and repackaging some of these titles can go on to enjoy a second, third and more-th incarnation, bringing reading pleasure to a wider audience and creating income, brand and reputation to publishers old and new.
This started out as a couple of old favourites but I thought I’d pull them together into one post as they are all related.
I suppose that the cover is the portal into a book; for many it’s the first point of contact and sets the tone for what lies within, or what the publishing house thinks you might like to find within. There have been some iconic jacket designs and designers over the years from Penguin’s association with Romek Marber and Jan Tschihold creating brand image which endures to this day to the book jackets of Paul Rand, graphic designer and one of the originators of Swiss style design. Whilst obviously dated there is a real sense of balance and proportion not only in the overall design but in the colour palletes being used. Continue reading “Cover Stories”
I found an interesting interview with Andrew Savikas at Frankfurt Book Fair.
(from O’Reilly website)
Tom Tivnan: First on TOC, why was it important to be here at FBF, will you come next year and are there any plans for any rolling TOC out further afield,to the London Book Fair, for example?
Andrew Savikas: More than half of the people buying our digital books are from outside the States. Digital — and in particular, mobile — publishing is a global market, and that means acknowledging that many of the geographical barriers around physical markets simply don’t apply anymore. Because our customers (and our competitors) are as likely to come from outside our borders as within, it made sense to try and bring the message of TOC to a broader audience. The Frankfurt Book Fair shares our view, and has been a great partner in bringing this event to a European audience. I’d love to be able to bring this message and this event to other parts of the world, and we’ll use what we learn from the Frankfurt version to plan next steps.
Welcome to Publishing at Edinburgh Napier University! This is a site run by our students on the MSc Publishing and BA(Hons) Publishing degree programmes. As well as information on the degree programmes and publishing in general, there are examples of student work, information of our work placement and career opportunities, as well as our innovative live projects. Publishing at Edinburgh Napier is one of the most established publishing degree programmes in the UK, celebrating over 40 years of excellence in publishing education. We continue to be proud of the work of our students, and this is one way of celebrating their achievements. We hope you will find lots of things to interest, inspire and amuse – and we hope, too, that you visit us often and become as passionate about publishing as we are!
‘This summer I have an internship at the celebrated Edinburgh International Book Festival. I will be assisting in the management and administration of the Children’s Programme. The Children’s and Education Programme has become a leading showcase for children’s writers and illustrators, with hundreds of events including workshops, ‘meet-the-author sessions’, storytelling, panel discussions and book signings.
‘My role will include liaising with authors, publishers and chair people to ensure that they are well prepared for the events, supporting school visits and assisting the day-to-day administration of the programme.
‘I am delighted to have been given this opportunity and am really looking forward to the experience.’
“I wanted to let you know what a pleasure it was to receive a copy of The Hound of the Baskervilles for our school library. The students have made a fantastic job of publishing this book.
“I love everything about it from the typography, the layout and the paper to the illustrations and the cover art work – all enhance the book and immediately made me want to start reading it – a testament to the fact that the project was a huge success.”
Wellington School, Ayr
Ed – Thanks for taking the time to contact us. It is great to hear that you like the book so much!
University Receives £5,000 Bursary from Publishing Training Centre
Edinburgh’s Napier University has been awarded one of four bursaries by the Publishing Training Centre (PTC).
The PTC is an educational charity dedicated to the pursuit of excellence in publishing. PTC is awarding the four bursaries, each worth £5,000, to students from Black or Minority Ethnic (BME) backgrounds studying for publishing Masters degrees at four UK universities: Edinburgh’s Napier University, City University London, Oxford Brookes and UCL.
John Whitley, Chief Executive of the PTC, says: “BME employees are under-represented in UK publishing. Unless we address this there is a real danger that our publishing output will fail to represent the richness of our diverse cultural heritage and increasingly broad mixture of races and religious groupings now resident in our islands. Intensive efforts from many quarters, including Arts Council England, London College of Communication and DIPNet, the Diversity in Publishing Network and the PTC have begun to address this issue, but there is more to be achieved.”
According to the 2007 Diversity in Publishing report produced by Book Marketing Ltd, just 7.7% of the workforce comes from BME backgrounds.
Dr Caroline Copeland, Programme Leader of MSc Publishing at Edinburgh’s Napier University, said: “We are delighted to have been awarded this prestigious bursary and are looking forward to receiving applications from suitable candidates for the bursary.”
The PTC has been supporting the Arts Council England (ACE) to improve the ethnic diversity of publishing employment by providing free training for all recruits placed through the ACE Scheme into UK publishing houses.