As an aspiring publisher, I jumped at the chance to do a placement at Connect Communications. Connect are an agency specialising in producing print and digital communications for clients ranging from Edinburgh Airport to BAE Systems. The placement I undertook was a joint project with one other student from the course, designing a huge piece of market research.
Due to the confidential nature of this work, I can’t go into many details – but it was fascinating seeing how an agency like Connect are looking to expand their business into areas of publishing I would never have considered. Not only were the skills I learnt during this process really useful for an aspiring marketer, but there was also lots of opportunity to get advice and insight from all the staff in Connect’s Edinburgh office, who come from a rich variety of backgrounds. I learned about areas I previously hadn’t considered, including the importance of advertising sales, and spent a lot of time picking up magazine layout tips and tricks.
Alongside our database research project, the other placement student, Alessia, and myself also worked on producing a mock magazine feature. We researched and wrote a spread about the graduate job market, and our own aspirations for our publishing future. This was then laid out, giving us a lovely – and personal – portfolio piece. We also wrote a short blog about our experience that was featured on Connect’s website! My experience at Connect really opened my eyes to the huge range of jobs available in publishing, and the variety of working for a range of clients at an agency like Connect.