When it came to choosing a company for my placement, I was really lucky to get a place with CMYK Design. CMYK Design is based in Edinburgh and covers all areas within publishing including producing magazines, newsletters, design, advertising sales and distribution. I knew that a placement with this company would be a great opportunity to take on new, unfamiliar roles and experience various aspects of a publishing house.
Before starting the placement, my main objective was to get more experience in Editorial. CMYK produces a number of publications and I got the opportunity to work on their Scotland Outdoors magazine. I researched and wrote about upcoming outdoor events for the magazine’s website. (There are lots of outdoor events in Scotland!) I wrote about featured competitions, proofread a few spreads, contacted photographers for images to be used in the next issue of the magazine and contributed to their regular e-newsletter. I also got the opportunity to interview people, for articles on the website, including an Outdoor Camping feature and a feature celebrating the 20th anniversary of the National Cycle Network.
As well as that, I gained insight into other areas of the company including learning how to use the database, researching potential advertisers and handling subscriptions. I learned about the various social media accounts of Scotland Outdoors and how a combination of different aspects can drive traffic to the website and reach new readers. I also got the chance to work on InDesign and prepare magazine spreads and received some handy tips from Neil, the owner, on how to photoshop a penguin. (It made sense in that particular spread!)
I really enjoyed my placement at CMYK and found the whole experience very positive and informative to my future career. The team are extremely welcoming and there is always an opportunity to ask questions and learn more from the company. And, thankfully, there was never a shortage of tea and cakes!