Marketing on the Mile: Interning at Scottish Book Trust

Scottish Book Trust is a national charity promoting books, reading and writing to the people of Scotland and I was thrilled to secure a two-week placement with their Marketing and Communications team. Hidden just off the Royal Mile, Scottish Book Trust operates from the heart of Edinburgh’s old town. Being there in August, the streets were flooded with crowds and activity but down Trunks Close, Scottish Book Trust drives on as normal, promoting their campaigns such as Bookbug, Read Write Count and Book Week Scotland.

I was looking to gain some experience with PR and communications within the arts industries and my placement certainly delivered. I worked with the team on contributing to the development of pro14139347_10210190387653231_271968437_omotional material. The Edinburgh Book Festival was in full swing and so the team were filming author interviews for their website. On my second day, I was entrusted with taking part in interviewing comedian and author, Susan Calman: a fantastic opportunity and my first experience of the press area in Charlotte Square. I also transcribed the interview videos of lots of brilliant authors, which has added lots of books to my ‘to read’ list. I took part in contacting bookshops about this year’s Book Week Scotland campaign, encouraging them to provide book recommendations.

Not only did I gain lots of industry knowledge and new skills at Scottish Book Trust, but also thoroughly enjoyed my time there. The whole team were absolutely lovely and couldn’t have been more welcoming. And yes, of course there was tea. And cake.

Find out more about the brilliant work of Scottish Book Trust here.

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s