Fun at Ferment

The opportunity to complete a placement as part of my degree was one of the deciding factors in my decision to undertake an MSc in Publishing at Edinburgh Napier University. Having the chance to put theoretical skills into practice in a real professional environment is obviously valuable for any student. When the time came to choose a placement I knew that I wanted to learn more about magazine publishing, particularly drinks magazine publishing, so Ferment, the UK’s No.1 Craft Beer Magazine, seemed like the ideal candidate. 

I first came across Ferment at the Professional Publishers Association (PPA) Scottish Magazine Awards in 2017 where they won Best Customer Magazine. Having expressed an interest in magazine publishing after completing my case study on another drinks magazine, I was fortunate enough to be offered this opportunity through the MSc Publishing course. It was a really helpful insight into Scottish magazines, giving me an overview of what was out there and who were the ones to watch. Plus, it introduced me to Ferment and gave me the perfect opportunity to force myself into the dreaded territory of networking.

Fast-forward a month or so and my placement was all sorted. Continue reading “Fun at Ferment”

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