If there’s one thing we were taught from day one of our course, it’s that in order to create a successful publication, you need to know your audience. RAM helps publishers do just that. How? With data, and lots of it!
RAM (which stands for Research and Analysis of Media) is a Swedish media research company that gathers valuable data about advertising effectiveness and content quality on behalf of its clients – of which it has over 1,000. The company was founded in 2001 with its headquarters in Stockholm, but it also has offices in the United States, Norway, Finland and right here in Edinburgh. Continue reading “Data, case studies and market research: my placement at RAM”