Before starting my first day at Editions Financial, I was a mixed bag of emotions; both excited and nervous as numbers were not my forte. Thankfully it was more financial acronyms than statistics.
Editions Financial is based at the heart of two British cities: Edinburgh and London. As a student applying for an internship from Edinburgh Napier University, I decided early on that their Edinburgh base would be better suited for myself to commute in and out of the city.
Speaking to my peers on the internships they have undertaken this year, I have discovered that the things we do at these publishing companies are very different. And that is ideal, after all we are different: from our skills, our strengths and our interests. While some were doing more day-to-day proofreading, my role turned out to be more research based.
On my first day I was welcomed and given a tour of the Editions building. It wasn’t long till I was part of the team, working on a variety of projects, of which include: working on the digital publishing platform SiteCore for a client of Editions bi-monthly eZine, and researching possible articles for a future print publication benefiting another of Editions clients, whilst also working to improve upon my copywriting and proof reading skills under the guidance of ex-Financial Times journalists. I also gained a few friends including those of the four footed variety – Editions lets the employees bring their dogs to work with them.
The team, I was based with was incredibly helpful without probably realising it, they were willing to allow me to steal the little time they had with my questions. The most valuable experience for me was observing the way they worked; I saw the way they cooperated with each other, talked to their sources and constructed their strategic approach to asking questions. It was incredibly useful to see how they approached their topics, how they gave advice to their colleagues, and shared their respective expertise with each other. I never thought a single person could be an expert in so many fields as the correspondents around me were.
This internship has also taught me that content marketing strategy does indeed matter, not just for the finance business sector but also for all business sectors, especially print and digital sectors of the publishing industry in the growing and advancing Web 2.0 world of today.
I guess it shows there is not one dull moment in publishing. Whatever happens in the future, this was one of the greatest choices I have made so far.