Storytelling in Action at Luath Press

During my placement at Luath Press, I had the opportunity to test my publishing knowledge in a fast-paced office setting, and to feel that I made significant contributions to the company’s publishing process. From assessing and cataloguing newly submitted manuscripts, to designing covers, to preparing final proofs for print, I was able to take part in a very wide variety of tasks, and I feel that I have learnt a great deal.

In my first week, I had the opportunity to devise a marketing plan and to draft cover ideas for a series of artbooks by photographer Alex Boyd. This I enjoyed a lot, since it challenged me to use my Creative Suite skills in a practical setting. Returning to Luath a few weeks later, I was pleased to discover that my idea to market Boyd’s three forthcoming books
in a visually similar manner had been carried through.

In both weeks I also carried out a degree of research and social media planning and built a database of publicity contacts for in-house use. I was shown the ins and outs of ONIX software and learnt about mail systems and newsletter distribution, things which had only been touched upon in the classroom. I also discovered quite a lot about the process of organising ePub files for print and ensuring authors remained happy with any proposed layouts (not always an easy task!).

Out of all the tasks I undertook, what I took the most pride in was the opportunity to use my editorial skills in assessing newly submitted manuscripts… Continue reading “Storytelling in Action at Luath Press”