London Book Fair 2025, and wow, what a few days they were! I’m still buzzing from all the energy, creativity, and brilliant conversations that filled Olympia London. It’s hard to sum up the whole experience in one post, but I’ll do my best!

First of all, it was amazing to be surrounded by people who really care about stories, not just the ones we read in books, but the ones we create, share, and experience across all kinds of formats. From publishers and literary agents to authors, editors, marketers, and fellow creatives, the fair was packed with people passionate about where storytelling is headed.

One of the absolute highlights for me was the panel “Storytelling and Worldbuilding: From Videogames to Audio Fiction to Novels” featuring none other than Dan Houser (co-founder of Rockstar Games, the creative mind behind Grand Theft Auto and Red Dead Redemption). Hearing him speak about how narrative worlds are built across different media, and how player-driven and reader-driven storytelling differ , was fascinating and inpired me to take other routes inside the publishing world. He talked about immersive environments, character development, nonlinear storytelling, and how deep emotional engagement can come from the tiniest world details. Honestly, it was one of those talks that made me look at writing and storytelling from a whole new angle.

Besides the panels, I spent a lot of time walking the floors and checking out the different stands, from big publishing houses to small indie presses, audio platforms, and translation agencies. I met some incredibly inspiring authors (and picked up more books than I probably have space for, had to go to ikea to buy the famouse BILLY). I even discovered a few new genres and international voices that I can’t wait to dive into.

What really struck me was how much the industry is changing — and how open it is to innovation right now. There were conversations everywhere about AI, TikTok, interactive fiction, audio-first storytelling, and how communities (especially online) are becoming central to how stories are made and shared. It’s a wild time to be involved in anything creative, and being part of those discussions was both grounding and inspiring.

But honestly, the best part? The people. Not only the people we meet but also my classmates. I had so many great chats — some scheduled, most spontaneous — with other creatives, publishers, editors, and readers. Whether it was standing in line for coffee or sitting on the floor between sessions, I connected with people from all over the world who are doing amazing work and genuinely want to collaborate and uplift others.

If you’ve never been to the London Book Fair and you’re in or around the storytelling world, in any form, I highly recommend going next year. It’s more than just a trade show. It’s a creative recharge.

Would love to hear what others thought if you were there! What were your favorite moments or big takeaways? Would you want to attend next year?