Kids Today…

I have recently become fascinated with children’s reading habits, and comparing them to my own when I was a child. I would read constantly. It all started with my parents’ love of the written word, I think.

It suddenly hit me last Christmas when I bought my niece  (age 6), the book Where the Wild Things Are. She had absolutely no interest in reading it or even looking at it. I asked my brother why his daughter hated books so much… his reaction was a shrug of the shoulders.

Is it up to parents to get their children interested in reading or is it the job of  school teachers?

I found this article on the BBC News website: it’s a survey about children’s interests in television compared to books… Enjoy!

Continue reading “Kids Today…”

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Internships!!

[Editor’s Note: Edinburgh Napier University has a Work Placement module for Postgraduate Publishing students. Go to our Home page to find out more about our student’s experiences on their publishing work placement.]

Summer placements and internships have been on my mind for a good few months! I’ve come up with a list of the best websites to get information and help on applying for internships and placements within the UK. (Hope this can shed some light on difficult decisions!)

Carlton College (michigan) Internship Winners.

www.myinternship.co.uk –  just type in Publishing and links will appear with info on the company, etc.

http://graduatetalentpool.direct.gov.uk

http://www.e4s.co.uk/docs/internships.htm

http://www.work-placement.co.uk/

http://www.transitionsabroad.com/listings/work/internships/unitedkingdomandengland.shtml

Today is the day

The Amazon Kindle finally launches in the UK… sort of.

The online retailer announced this week that the Kindle would be launched in the UK on 19 October just in time for Christmas, retailing at $279 (approx £176). However, Amazon have had to compromise on a few things to get the Kindle out in time.

thanks to techshout & amazon for the image!

Thanks to Techshout & Amazon for the image!

Continue reading “Today is the day”

Reinvigorating old titles

Most budding publishers aren’t likely to be set loose on Dan Brown’s latest title or even a new outing into the proper usage ot Engerlish by Lynne Truss; more likely we’ll be looking at finding revenue and accolade elsewhere, helping out with the slush pile or checking potential in titles out of copyright.

Here at Edinburgh Napier we publishing students are happily engaged in breathing life into classics from the Scots canon. Recent years have seen us reinvigorating titles such as Conan Doyle’s The Hound of the Baskervilles. Soon to be released is John Buchan’s The 39 Steps and The Private Memoirs and Confessions of  Justified Sinner by James Hogg.

Cover Illustration by Cate James
Cover Illustration by Cate James

In the wider world of publishing, the backlist and long tail are where revenue can be raised with less effort than bringing a new title to publication (an interesting analysis of the publishing long tail can be found here) .

Recently Puffin won marketing plaudits with a campaign to celebrate the 40th year in print of The Very Hungry Caterpillar by Eric Carle, the world-wide sales of which exceed 29 million copies and must represent a significant income stream for the publishers. It must come as no surprise that many of the reported best selling titles are of significant age, their are many other titles whose long selling ability have meant their constant re-edition has provided income and reading pleasure without troubling the legendary best sellers.

It transpires that the title that brought the publishing industry into being (in Western tradition), the Bible, is now being released in a new format. The Glo Bible is evidence that even the oldest of titles can be brought up to date and made more  relevant for  a contemporary readership.

In other biblical publishing news the electronic delivery of content has fused with another internet meme to give the LOLcat bible to the world – who’d a thunk it?

The point is that authors write and create, publishers (obviously) publish and many of these titles see all this work disappear in a matter of years if not months. With careful thought to relevance, updating and repackaging some of these titles can go on to enjoy a second, third and more-th incarnation, bringing reading pleasure to a wider audience and creating income, brand and reputation to publishers old and new.

 

 

Cover Stories

plain words

This started out as a couple of old favourites but I thought I’d pull them together into one post as they are all related.

I suppose that the cover is the portal into a book; for many it’s the first point of contact and sets the tone for what lies within, or what the publishing house thinks you might like to find within. There have been some iconic jacket designs and designers over the years from Penguin’s association with Romek Marber and Jan Tschihold creating brand image which endures to this day to  the book jackets of Paul Rand, graphic designer and one of the originators of Swiss style design. Whilst obviously dated there is a real sense of balance and proportion not only in the overall design but in the colour palletes being used. Continue reading “Cover Stories”

Frankfurt Book Fair – Andrew Savikas Interview

I found an interesting interview with Andrew Savikas at Frankfurt Book Fair.

(from O'Reilly website)
(from O’Reilly website)

Tom Tivnan: First on TOC, why was it important to be here at FBF, will you come next year and are there any plans for any rolling TOC out further afield,to the London Book Fair, for example?

Andrew Savikas: More than half of the people buying our digital books are from outside the States. Digital — and in particular, mobile — publishing is a global market, and that means acknowledging that many of the geographical barriers around physical markets simply don’t apply anymore. Because our customers (and our competitors) are as likely to come from outside our borders as within, it made sense to try and bring the message of TOC to a broader audience. The Frankfurt Book Fair shares our view, and has been a great partner in bringing this event to a European audience. I’d love to be able to bring this message and this event to other parts of the world, and we’ll use what we learn from the Frankfurt version to plan next steps.

TT: O’Reilly has a DRM-free policy; what would you say to other publishers that are leery of doing the same? Continue reading “Frankfurt Book Fair – Andrew Savikas Interview”

Hello Publishers!

Welcome to Publishing at Edinburgh Napier University! This is a site run by our students on the MSc Publishing and BA(Hons) Publishing degree programmes. As well as information on the degree programmes and publishing in general, there are examples of student work, information of our work placement and career opportunities, as well as our innovative live projects. Publishing at Edinburgh Napier is one of the most established publishing degree programmes in the UK, celebrating over 40 years of excellence in publishing education. We continue to be proud of the work of our students, and this is one way of celebrating their achievements. We hope you will find lots of things to interest, inspire and amuse – and we hope, too, that you visit us often and become as passionate about publishing as we are!